Big brands need big ideas.
I have worked on the McDonald’s brand as a creative on and off since 2000. As a writer, I helped win back Agency of Record for DDB Chicago in the early 00s. When the AOR title shifted back to Leo Burnett in 2014, I was hired as a Creative Director on McDonald’s where I helped manage teams and create campaigns for new and existing product lines. Please enjoy some of my favorite work.
Max Greenfield starred in a new commercial every day for the launch of the Sirloin Third Pound Burger. That amounted to 32 different executions... shot in one day!
We planned a wedding in two days... and shot a commercial for the Quarter Pounder w. Cheese. This campaign lived happily ever after.