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McDonald's

Big brands need big ideas.

I have worked on the McDonald’s brand as a creative on and off since 2000. As a writer, I helped win back Agency of Record for DDB Chicago in the early 00s. When the AOR title shifted back to Leo Burnett in 2014, I was hired as a Creative Director on McDonald’s where I helped manage teams and create campaigns for new and existing product lines. Please enjoy some of my favorite work.

Max Greenfield starred in a new commercial every day for the launch of the Sirloin Third Pound Burger. That amounted to 32 different executions... shot in one day!

We planned a wedding in two days... and shot a commercial for the Quarter Pounder w. Cheese. This campaign lived happily ever after.

For Shakin' Flavor Chicken McNuggets, we jumped off the side of the building in downtown LA. It was a giant leap for an exciting new product.

We planned a wedding in two days... and shot a commercial for the Quarter Pounder w. Cheese. This campaign lived happily ever after.