Creative Director • Writer

Did you try one of McDonald’s Sirloin Third Pound Burgers? You had your chance – we gave you 32 different reminders over the course of 32 different days.

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Did we have 32 days to shoot all this content? No. We had one day with our spokesperson Max Greenfield. One. Jam-packed. Day.

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McDonald’s New Sirloin Third Pound Burger was a limited time offering that was only going to be around for a 6 week window. We needed to motivate consumers to get off their keisters and get into McDonald’s to try this burger before it was gone.

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But this burger was special. So not just any reminder would do.

We came up with the idea of having a different, unique reminder each day, which for the media window amounted to 32 different executions. And we only had enough budget to shoot for one day.

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These reminders were part of an integrated campaign that spread out over a 32 day period across Television, Radio, and digital mediums including Facebook and Twitter.