Creative Director • Writer

After seeing a trampoline wall performance at Ringling Brothers Circus a few years ago, I mentally filed away the sheer coolness (and difficulty) of this amazing skill. Fast forward to the latest iteration of McDonald’s Shakin’ Flavor Foods – Chicken McNuggets. In this case, the fun nature of shaking the product to season it fit perfectly with the wild ride that is Tramp Wall. Only we took it a level higher and set the spot on the top of a building in Downtown LA. It’s a 15 foot drop from the ledge to the tramp. And off the side of the tramp – another 2 stories down. Yep, this was one for the stunt professionals. Special thanks to Scott and Jason for putting their necks on the line!

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Radio was an even bigger experiment. We took a field trip to a local health club and I volunteered to strap myself into the modern equivalent of the old-timey vibrating exercise machine called a Power Plate. It’s a mind blower, and the vibrating effect sticks around for quite some time. Talk about a head rush. Anything to make a radio spot stand out!