State Farm Insurance
Helping make insurance top of mind.
Insurance carriers are some of the most innovative advertisers, and State Farm is a perfect example of a multi-faceted approach to brand messaging. In my time on State Farm, I found myself creating concepts that mined pop culture icons, enduring SNL characters, and real human moments to sell security to an insecure world. It was a pleasure to wear my thinking cap to hatch such creative and fun concepts.
It was an incredible experience writing for Saturday Night Live characters, and a perfect fit for State Farm.
We planned a wedding in two days... and shot a commercial for the Quarter Pounder w. Cheese. This campaign lived happily ever after.