Creative Director • Writer

Sometimes the thrill of working on an assignment comes from the idea. Sometimes it’s the product. Sometimes it’s a celeb endorser. Sometimes it’s a huge budget.

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And sometimes, it’s because of your kid.

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My son LOVES the Cars movies. So when I heard about this assignment I attacked it like a rottweiler. It’s amazing what an inspiration children can be! 

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This spot was a promotional tie in between State Farm and Pixar, featuring the voice of Eva Longoria as the State Farm Agent car. The spot played at the beginning of the movie. THAT was cool. For both of us.