Bud Light

A unique brand of humor.

With partner DDB Chicago, Bud Light had a proud tradition of owning the funniest jokes on the Super Bowl - a legacy that spanned over a decade. When assignments came around, Creative Directors would pour through hundreds of scripts, looking for humor that would stand apart. It was a challenge to work on this brand, but also an honor to actually produce work. 

Spokesperson Carl Weathers breaks down how to enjoy Bud Light during football season, with a page from the Bud Light Playbook.

We planned a wedding in two days... and shot a commercial for the Quarter Pounder w. Cheese. This campaign lived happily ever after.

Selling a summertime beer also means crafting an image. This launch campaign helped establish Bud Light Lime as a leader in the flavored beer segment.

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