Volkswagen Sign Assist

A radio campaign that grabs attention.

We wrote and produced this Radio Campaign for Volkswagen in Europe out of the DDB office in Berlin. I was absolutely amazed by Sign Assist technology – it is truly next-level automobile tech that recognizes road signs as you are driving and then highlights them in a driver-focused display. I look forward to having this kind of tech in my life. My wife can hardly wait for the day I will not miss the signs that the garbage is full and needs to be taken out.

VW “Sign Assist” Accolades:
Cannes (Shortlisted)