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Volkswagen Mk7 GTI Launch

A print campaign for petrol heads.

We created this campaign for Volkswagen Europe out of the DDB office in Berlin. For the launch of the 7th generation of the Volkswagen GTI (Mk7 for you vee-dub fans), Volkswagen really wanted to play up the bond men have with their automobiles. The GTI is a car that gets under your skin – I should know, since I’ve owned a Mk1 and Mk2, and my father has the Mk6 version. The GTI stirs this kind of passion, but just how far will men take it?