Creative Director • Writer

Red Eye / Chicago Tribune

A campaign that gets to the point.

This campaign for Chicago Tribune’s RedEye newspaper was extremely popular, and executions can still be seen on the sides of delivery trucks around town. 

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RedEye is a quick, easily digestible newspaper meant to be consumed on commutes and in-between times during the day (as opposed to the Sunday Paper which is more of a sit down and relax affair). The writing style of the paper is easy to read with a snarky tone. Just the details, served up in an edgy way to appeal to a younger millennial crowd. So it was only fitting that this campaign also pick up on those key brand attributes.

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Outdoor is always a challenge, because it forces you to get to the point. I think this campaign nails the tone perfectly.