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Creative Director • Writer
NAPA Know How
It's time to listen to your inner Know How.
This work is part of an integrated campaign that we created for NAPA Auto Parts.
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Being able to fix your own car comes with a bit of swagger. We thought it was time to give the DIY mechanic a big old slap on the back for a job well done. But don’t get too cocky. You need to respect that Know How.
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We evolved the “Know How” campaign across all media including Radio, digital, print, and in-store.












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