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Dana-Farber Cancer Institute "Think like cancer."

Harnessing the power of brilliant minds.

Think like cancer. Beat cancer. It’s a powerful idea, that deserved a powerful execution.

 

This spot is a good example of how editing and music can enhance visual storytelling and stand out from the crowd. Music has a staccato beat that works with the “think” and “beat” repetition of the supers to help craft Dana-Farber’s image of resilience, tenacity, and technical superiority in the research and fight against cancer.