Creative Director • Writer

So. Many. Hurdles. I can't thank our producer Kim enough for her incredible dedication to this project. There were so many challenges associated with the build of this truck, location, permitting, talent... and the list goes on and on. But the sandwich was SO GOOD, the line for people to try it was stretching around the block. Luckily, our talent Traci Stumpf was a real pro, and made the day fun, helping us get the reactions we needed. In the end, after the numbers were tallied, this turned out to be the most successful new product launch in McDonald's History!