• LinkedIn - Grey Circle
  • Facebook
  • Instagram

Komatsu Press Operations

A Design Philosophy focused on increased productivity.

Komatsu Press Equipment had a challenge in the US market. Their higher price point was a function of superior design and capabilities that provided greater long-term benefits for the enterprise, including increased die life and greater part precision. In this campaign, each execution focused on simple, clear benefits illustrated with eye-catching visuals. This campaign grabbed attention in trade pubs and trade shows.