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Creative Director • Writer
Elgin Broom Bear
A tough street sweeper from an industry leader.
Elgin made a name for itself with the popular Pelican Street Sweeper. The Broom Bear was an evolution of their original design, created to use an off-the-shelf Freightliner or Navistar chassis, making it easier for operations more familiar with traditional truck chassis hardware. We created the Broom Bear character to help increase the familiarity of the brand with its partner the Pelican.
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