Symons Garage Beam
A Chicago Landmark grabs attention.
Symons needed a campaign for its Garage Beam System - engineered concrete forms that allow parking structures to be poured and constructed faster and easier. The centerpiece visual for this campaign was the famous "Spindle" art installation by Dustin Shuler, located in the Cermak Plaza Shopping Center parking lot (and featured in Wayne's World!). The Spindle helped demonstrate while there may be faster parking solutions, none are as practical as the Symons Garage Beam System.