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Ace Hardware

Simple, honest, and helpful.

Ace Hardware made the move to create an in-house agency, Ace Creative, in 2020. I was hired to be the head of copy for all the brands under the Ace umbrella, including the Ace Hardware master brand, Ace Rewards, Ace Hardware Home Services, and Ace for Business (B2B). I helped create brand standards for digital, social, and print, and I wrote everything from press releases to headlines for the homepage. 

An exciting installment of the Ace Heartware Stories video series that follows moments of helpfulness and acts of heroism from Ace retailers across the US.

We planned a wedding in two days... and shot a commercial for the Quarter Pounder w. Cheese. This campaign lived happily ever after.

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Ace doesn't do comedy that often, but once in a while, we got to have some fun on social media. This campaign was just in time for the holiday gifting season.

We planned a wedding in two days... and shot a commercial for the Quarter Pounder w. Cheese. This campaign lived happily ever after.

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This video helped get retailers hyped for Ace at the convention. Ace Hardware stores are often the backbone of the small communities they serve.

We planned a wedding in two days... and shot a commercial for the Quarter Pounder w. Cheese. This campaign lived happily ever after.

Click To See Campaign

Loud Mouth Barbeque is a house brand at Ace that celebrates "flavor so good, you gotta GET LOUD!" Creative ideas for this brand were ripe for the picking!

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