Creative Director • Writer • Brand Storyteller

The success of the Ace Heartware Stories documentary series led vendor partners to request collaborations with Ace to create their own unique web series.

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Big Green Egg partnered with Ace to create the "Egg Your Neighbor" campaign. The idea was to nominate someone in the local community who exemplifies a giving spirit. 3 lucky winners received a Big Green Egg grilling package, assembled and delivered by the local Ace Hardware. 

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These were quick, two-day in-and-out productions designed to capture the essence of the story without feeling too heavy-handed with the product. The result was authentic storytelling and genuine emotion.