Creative Director • Writer

Dodgeball is my favorite Capital One spot.

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The idea here was to show the process that happens in someone’s mind when they have to choose a photo they will see every time they use their credit card. 

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To create this virtual mind space, we needed a gym that we could transform into a simple white world. After searching, we found our location at a mental health facility. It was quite an interesting shoot day, with some very interesting spectators. Upon visiting the bathroom, I saw a gentleman laying on the floor. I guess it seemed like a good place to chill for a while.

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We cast twins for our dodge ball boy. And yes, one of them actually took a dodge ball to the face. That kid was a trooper!