Capital One Image Card "Dodgeball"
Fun spots are usually also fun to shoot.
Dodgeball is my favorite Capital One spot.
The idea here was to show the process that happens in someone’s mind when they have to choose a photo they will see every time they use their credit card.
To create this virtual mind space, we needed a gym that we could transform into a simple white world. After searching, we found our location at a mental health facility. It was quite an interesting shoot day, with some very interesting spectators. Upon visiting the bathroom, I saw a gentleman laying on the floor. I guess it seemed like a good place to chill for a while.
We cast twins for our dodge ball boy. And yes, one of them actually took a dodge ball to the face. That kid was a trooper!