Creative Director • Writer • Brand Storyteller

Twice a year, Ace Hardware fills up some of the biggest convention centers in the country to put on a show of immense size and scale, with over 8,000 Ace retailers and 1,500 vendors. Ace Creative is responsible for producing over 400 pieces of content for each show. 

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"Helpful" is the word that summarizes the Ace brand, and when it comes to distilling that concept in a video, the genuine character of the hometown Ace retailers shines through. 

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While I probably produced a couple of dozen sizzle videos over my 5+ years at Ace, below are a couple of my favorites for the Ace brand and for Ace Hardware Home Services.