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Creative Director • Writer • Brand Storyteller
Without the big budgets of most retailers, productions at Ace had to be produced inexpensively and with in-house talent. Thankfully, our team was nimble, resourceful, and especially creative when it came time to create online content.
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The "Lifetime of Gifts" campaign took inspiration from rom-com movies on the Hallmark Channel, which is a channel Ace often likes to advertise on around the holidays.
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Father's Day is also a popular holiday Ace loves to promote. I got to play a know-it-all dad, and if the shoe fits.... these just happened to be white New Balance!​
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